C4G Capital for Growth
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Embedded finance

Funding inside your app

Your merchants already prove their revenue to you every day. We turn that into credit.

3 min
Merchant application
0
Documents needed
48h
Decision
API
Or white-label widget

They have already proven it. Twice is a waste.

A restaurant on your platform files hundreds of orders a month. A captain completes a thousand trips. You hold that record.

Making them upload bank statements to prove it is friction we can delete.

Who it serves

Micro and small businesses on your platform

Restaurants

On delivery platforms

Captains & drivers

Maintenance, parts, a second car

Grocery stores

Stock and supplier runs

Couriers

Bikes, fuel, equipment

Small retailers

Inventory before the season

The difference

Same engine. Very different journey.

Standard SME journey

10 minutes, documents required

  • Six screens of questions
  • Commercial registration upload
  • Six months of bank statements
  • Manual verification
  • Higher drop-off at the upload step
Embedded journey

3 minutes, nothing to upload

  • Data arrives pre-filled from you
  • Merchant confirms and corrects
  • Amount and purpose only
  • No document upload at all
  • Straight into assessment
talabat
Delivery
Careem
Rides & delivery
Toters
Delivery
Baly
Super app
Uber
Rides & delivery
talabat
Delivery
Careem
Rides & delivery
Toters
Delivery
Baly
Super app
Uber
Rides & delivery
How we connect

Four ways in, pick what suits your stack

1

Referral API

You post consented merchant data. We return status updates.

2

White-label widget

Financing lives inside your app. Your branding, our engine.

3

Merchant portal link

A pre-filled link per merchant. No build required.

4

Bulk nomination

Send a batch from your merchant book. Good for a pilot.

What your platform gets

  • Merchants who can afford to grow on your platform
  • Higher order volume and better retention
  • A commission or incentive on funded referrals
  • No credit risk on your balance sheet
  • Attribution and pipeline reporting

Run a platform in Iraq?

Let us show you what your merchant data could unlock.