Nominating partners
Your merchants. Our capital.
You already hold the revenue data C4G underwrites on. Turn it into growth capital for them, and loyalty for you.
How it works
Four steps, one funded SME
Partner
Nominates an SME
From your merchant base
SME
Applies in 10 minutes
Pre-filled, with consent
C4G
Reads the revenue
Data-driven assessment
Funded
48 hours
IQD, straight to work
talabat
Delivery
Mabrouk
Marketplace
Asia Pay
Payments
VISA
Cards
mastercard
Cards
NEO
Digital bank
talabat
Delivery
Mabrouk
Marketplace
Asia Pay
Payments
VISA
Cards
mastercard
Cards
NEO
Digital bank
Who nominates
Platforms, payments, banks and networks
Platforms
Delivery and marketplaces
Payments
Acquirers and wallets
Banks
Merchant and SME books
Networks
Chambers and associations
Accelerators
Incubators and programmes
Nomination is not approval.
Every nominated SME goes through the same review as a direct applicant. Partners are updated only within the consent scope agreed with the business.
Integration
Four ways to refer
Attribution is tracked on all four.
Referral link
Unique and trackable
QR code
For in-store and offline
Partner portal
Submit and track pipeline
Referral API
Consented pre-fill data